Profilo personale: Alberto Alvisi

The course requires good familiarity with the basic elements of business strategy, organization theory and the main concepts linked to cost structures
Learning outcomes:
- Knowledge and understanding of the main marketing concepts, including but not limited to:
the role and the importance of marketing in the society
The meaning of segmentation, targeting and positioning
The 4Ps
- Being able to identify and appraise a company's marketing strategy
- Being able to formulate a coherent marketing strategy based on a deep understanding of a company's strategic key factors and its macro environment
- Developing critical and analytical thinking and consequently being able to read real life situations using theoretical and conceptual tools, and conversely translate such tools in real life decisions

Categoria DIPARTIMENTO DI SCIENZE ECONOMICHE E AZIENDALI "MARCO FANNO" (DSEA) / A.A. 2022 - 2023 / Corsi di laurea triennale / EP2093 - ECONOMIA (Ord. 2014)