Personal profile: Marco Bettiol
Marco Bettiol
Courses
Welcome to the Digital Marketing Class!
I'm excited to welcome you to the Digital Marketing class! This digital space will serve as a hub for our teaching and learning activities. Alongside our face-to-face lectures, this platform will be used to share valuable learning materials, including slides, book references, blogs, YouTube videos, and more, fostering interaction among us. When participating in discussions, let's use appropriate language, be constructive, and, most importantly, have fun!
In this class, you will delve into:
The Fundamentals of Digital Marketing
Defining a Digital Marketing Strategy
Implementing a Digital Marketing Strategy
For those attending face-to-face classes, there's an exciting opportunity to join a workgroup. Together, we'll develop a digital marketing project for digital startup!
All lectures will be recorded and accessible here.
Course Textbook:
Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick, 8th Edition, Pearson Education UK, 2022.
As the field evolves, we'll supplement our learning with additional materials like research articles, reports, and blog posts. Stay tuned for an engaging and insightful journey into the world of Digital Marketing!
Looking forward to a fantastic semester together.
Best regards,
Marco Bettiol
marco.bettiol@unipd.it
I'm excited to welcome you to the Digital Marketing class! This digital space will serve as a hub for our teaching and learning activities. Alongside our face-to-face lectures, this platform will be used to share valuable learning materials, including slides, book references, blogs, YouTube videos, and more, fostering interaction among us. When participating in discussions, let's use appropriate language, be constructive, and, most importantly, have fun!
In this class, you will delve into:
The Fundamentals of Digital Marketing
Defining a Digital Marketing Strategy
Implementing a Digital Marketing Strategy
For those attending face-to-face classes, there's an exciting opportunity to join a workgroup. Together, we'll develop a digital marketing project for digital startup!
All lectures will be recorded and accessible here.
Course Textbook:
Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick, 8th Edition, Pearson Education UK, 2022.
As the field evolves, we'll supplement our learning with additional materials like research articles, reports, and blog posts. Stay tuned for an engaging and insightful journey into the world of Digital Marketing!
Looking forward to a fantastic semester together.
Best regards,
Marco Bettiol
marco.bettiol@unipd.it
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