This Principles of Marketing course is designed to provide students with a comprehensive understanding of fundamental marketing concepts while emphasizing ethical practices and sustainability. By exploring real-world case studies and engaging in an interactive project, students will learn how to create strategies that not only deliver value to customers and stakeholders, but also protect the environment and support social responsibility. Through this holistic approach, the course aims to prepare professionals who can lead positive change and make a meaningful impact in the markets they serve—and in the world at large.
- Teacher: Karolina Crespi Gomes