Gianpaolo Greco

Courses

This course offers a comprehensive overview of Web3 technologies and their impact on sustainability, combining theoretical foundations, strategic frameworks, and hands-on application. It begins with core enabling technologies—Blockchain, AI, and XR—introducing essential concepts like the Digital Product Passport (DPP) and sustainable innovation models. Participants explore key frameworks such as the Value Chain, Lean Canvas, Product Foundations, and the Priority Matrix / Return on Risk Analysis to structure and evaluate impactful solutions.

The Advanced Web3 Technologies section dives into Applied Gamification for Web3, Generative AI (with a focus on prompt engineering and data classification), and Extended Reality—unpacking the role of the metaverse within blockchain-driven economies. Engagement strategies are analyzed using models like Bartle's Player Types and the Octalysis framework, providing tools to design user-centered and behavior-driven experiences.

The course emphasizes practical application through hands-on workshops focused on Digital Product Passports, lead magnets, and integrated project development. Structured across three modules—Foundations, Advanced Web3 Technologies, and Practical Applications—it enables learners to translate digital innovation into real-world sustainability challenges and opportunities.

By the end of the course, participants will be equipped with the tools, mindset, and frameworks needed to build forward-looking, tech-enabled, and environmentally conscious projects.

Category DEPARTMENT OF ECONOMICS AND MANAGEMENT "MARCO FANNO" (DSEA) / A.Y. 2024-2025 / Master's Degrees / EP2732 - MANAGEMENT FOR SUSTAINABLE FIRMS